Ethical fashion — Social involvement

Behind each red button is an ethical philosophy offering consumers the opportunity to wear their conscience, expressing themselves through clothing that reflects their personal values.


Proud of the positive and engaged message our clothing conveys, we ensure that they are mainly produced by socially involved organizations. Although standing by our convictions has caused certain production limits, they are so strong that they’ve actually allowed us to help less fortune people in our society.


We also strictly adhere to our suppliers' code of ethics and, whenever possible, do business with companies that share our vision. As such, not only is our production mainly ensured by socially conscious organizations, but our labels are also produced by an organization that employs physically handicapped persons. Also, our promotional material is printed by individuals who are re-integrating into society. We are always looking for opportunities to do business with all kinds of local suppliers of goods and services interested in our production of Québec-made clothing.


Furthermore, GOTS certification of our organic cotton ensures that we recognize and respect fundamental social rights norms established by the International Labour Organization (ILO). We believe that social commitment adds value to organic clothing.


Finally, our business does not act independently of its environment, but rather as a responsible citizen participating in civil society from within which it evolved. Convinced that the world would be a better place if all businesses played their part, we donate 1% of our profits to organizations committed to improving the society and the environment in which we live. Since our beginnings, we've been financially contributing to the following organizations:




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