Eco-responsible fashion

OÖM produces eco-responsible clothing using materials like organic cotton, lyocell, hemp, recycled polyester and flax.

All of our clothes are made in Québec. Locally produced products not only create regional jobs, but they also emit less greenhouse gases than a product that requires a great deal of transport.

Our goal as designers is to progressively overcome the difficulties of producing perfectly ethical clothing. We offer complete transparency on the production of each of our collections. The OÖM clothing line is a pioneer in the world of eco-responsible fashion in Québec, and we constantly seek to improve our environmental practises.

We use fabric from roll ends to produce our Bébé OÖM and OÖM Junior lines, and we're always expanding our offer of clothing made with ecological materials to consumers by incorporating environmentally friendly textiles into the manufacturing process.

Also, our cutting-edge recycling program for old OÖM clothes allows us to reuse our products and act responsibly throughout their lifecycle.

Organic cotton

It is well known that growing cotton puts a lot of pressure on the environment, as it requires an enormous supply of water and astronomical amounts of pesticides that pollute the air.

This is why we use only certified organic cotton, which is the first eco-responsible material we used in our clothing lines. Our cotton complies with GOTS (Global Organic Textile Standard), the internationally recognized standard, which guarantees that our production and transformation processes meet strict environmental standards. (Visit the GOTS website for more information.) Our organic cotton fibre is also certified by Oeko-tex Standard 100, a standard that guarantees the absence of harmful chemical substances. Our organic cotton is spun and dyed in Québec.


Also known by its registered trademark TENCEL®, lyocell is a natural fibre made from the pulp of eucalyptus wood. This fibre is sustainably grown in forests (FSC certified), on lands that are not suitable for agriculture, and it consumes much less water than cotton.

The transformation process is equally respectful of the environment: we use a solvent that is non-toxic and over 98% reusable.

The fabric produced from this fibre is biodegradable, absorbs moisture well and has a silky texture. OÖM uses Tencel® made by Lenzig, and all of it is spun and dyed in Québec.


Hemp is ecological in many ways. No insecticides and little or no fertilizers are needed to grow this hardy plant, and yet, the plant produces a much higher yield per hectare than cotton (about twice) or flax (about six times). Hemp cultivation is thus a good method against deforestation. The plant consumes very little water, and its long roots aerate the soil for future crops while preventing soil erosion.

Hemp clothing: Hemp produces a very sustainable fabric that is more resistant than cotton. It is hypoallergenic and therefore ideal for sensitive skin. It is also more absorbent and heat-resistant.

Recycled polyester

OÖM chose to manufacture its polar fleece clothing (Polar) using 100% recycled polyester made from recycled plastic bottles (rPET).

The bottles are recycled (without their caps), sorted (by colour) and washed; they are then shredded and melted before being transformed into pellets. These pellets are then transformed into fibre.

In addition to reusing plastic bottles, rPET saves on gas that would otherwise be used to create this type of fibre.

Polyester is also recyclable, so you might want to keep this in mind when it's nearing the end of its lifecycle!

Recycled polyester mixed with organic cotton produces brushed cotton.


Flax is a vegetable fibre grown using very little fertilizers and pesticides. The quality of its natural fibre makes it anallergic, insulating and a thermal regulator (insulating in winter and breathable in summer). It is also resistant to water and sunlight.