Philosophy

Since 2005, OÖM has made socially and environmentally ethical clothing a reality! Behind each red button is an ethical philosophy offering consumers the opportunity to wear their conscience, expressing themselves through clothing that reflects their personal values.


Proud of the positive and engaged message our clothing conveys, we ensure their production by socially engaged organizations in Québec. OÖM clothes are made entirely from organic cotton and eco-responsible fabrics including 70% recycled cotton, recycled polyester, Tencel® and hemp.


Our goal as designers is to progressively overcome the difficulties of producing perfectly ethical clothing. We offer complete transparency on the production of each of our collections.


Our business does not act independently of its environment, but rather is a responsible citizen participating in the active development of civil society. This is why we have always donated 1% of our sales to organizations that contribute to the betterment of our society and environment:



Dans La rue Équiterre clubpetitsdejeuners


 

Used clothes recycling program

Always innovating to improve the environment and society, OÖM has launched a cutting-edge clothing recycling program. Extending our environmental responsibility as a manufacturer, we invite our customers to recycle their used OÖM clothing by returning it to us. In exchange we will offer a 5$ gift card per clothing item,* applicable to their next online or in-store purchase. OÖM is committed to redistributing the items that are in good condition to Friperie Renaissance, and sending the rest to Textil’Art, a social reinsertion centre that recycles used clothing to make industrial rags.


By doing so, our company takes responsibility for the entire life cycle of our products.


Return your clothing to 2037 Parthenais, Montreal, Quebec, H2K 3T1, indicating your name and personal e-mail address. A gift certificate number will be sent to you by e-mail.


*Maximum of $10 per submission.



 

Our Collections

We offer four different clothing lines: OÖM Ethikwear for men and women, Bébé OÖM for infants 0-24 months, OÖM Junior for children aged 2-8 years, and Rêv-Évolution for organizations wishing to print their own logo on ethical promotional clothing.



 

The beginnings

Having studied, and then worked for two years in the financial sector and stock market, Pascal Benaksas-Couture found himself deeply questioning his professional future. Although passionate about business, he found his work did not reflect his ethical and personal values.


After reflecting on how to align his ideals and his work, he and Pascale Clauzier (co-founder) bought 50 T-shirts with a credit card, and printed the company's first positive message on them: "We all have a dream."


Nothing more was needed to launch their project in the fashion world… Since Montreal is a metropolis that promotes cultural development, the business was helped along the way by various organizations and received several entrepreneurial grants, which allowed them to commercialize their products.


The co-founders quickly moved the business out of their apartments, which had become real warehouses, into a large space where all the management of the production and marketing took place.


A young designer joined the project and lent her wings to lift the company off the ground by designing OÖM’s first collection made entirely in Québec. Thanks to these contributions, new possibilities started springing up for OÖM to expand its ethical philosophy.


The dream continued to evolve with the introduction of Rêv-Évolution, the OÖM line of promotional clothing catering to business' growing need to purchase ethical products made in Québec. OÖM continued to develop its ethical philosophy by entrusting its manufacturing to several organizations that assist marginalized persons within our society.


In winter 2006-2007, OÖM launched its organic cotton collections, making the company one of the pioneers of Québec's ethical fashion movement. All this manufacturing generated cotton remnants that we wanted to recycle, and so Bébé OÖM was born.


Today, OÖM distributes its four clothing collections in over 70 boutiques across Canada.


Today we sincerely thank SAJE and their business start-up program that believed in our project and supported us at the beginning, as well as the Youth Foundation of the Mayor of Montreal, and the Program for Young Entrepreneurs.


To learn more about OÖM: